Events · Marketing · Engagement

Charles
Carruthers

A senior marketing and events professional who turns strategic thinking into high-impact delivery - from seven-thousand square metre exhibition stands to integrated campaigns that move the needle commercially.

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£1.45M+ Events Budget Delivered
500+ New Business Leads
4 years Assistant to Lead
£14k Raised for Charity

Where strategy
meets execution

I'm an Events, Marketing and Engagement professional with a proven track record across the Leisure, Energy, Shipping and Manufacturing sectors. Based in Hull and operating nationally, I've built my career at the Rix Group - one of the UK's most diversified family-owned businesses - progressing from Marketing Assistant to Customer Engagement Lead in under four years.

My work sits at the intersection of commercial growth and brand storytelling. Whether I'm leading a major industry exhibition, developing new dealer relationships from scratch, or building an integrated campaign across digital and print, I bring the same level of precision, creativity and ownership to every project.

I thrive in environments where no two days are the same - and where the quality of your relationships determines the quality of your results.

Event Management Brand Development Stakeholder Engagement B2B Business Development Integrated Campaigns Account Management CRM & Digital Marketing Internal Communications

Four years.
Four steps forward.

January 2025 - Present

Customer Engagement Lead

Rix Group · Hull, United Kingdom

Elevated to a group-wide role overseeing events and marketing engagement across multiple Rix businesses. Responsible for managing key accounts with budgets exceeding £300k, leading brand development initiatives, and delivering integrated campaigns across digital and offline channels. A trusted strategic adviser to stakeholders across the entire Rix Group.

£300k+ Account Management Multi-business Social Media Newsletter Strategy Brand & Rebranding

January 2024 - January 2025

Business Development Executive

Victory Leisure Homes · Hybrid

Managed a national sales territory spanning South Midlands, Essex, Suffolk, Norfolk and South Wales - travelling up to 1,000 miles per week to develop new business in previously untapped regions. Sold 18 holiday homes while simultaneously project managing major national exhibitions. Appointed CRM Champion for the rollout of Elite Dynamics across the sales team.

18 Holiday Home Sales National Territory New Dealer Onboarding CRM Champion

January 2023 - January 2024

Marketing Communications Executive

Victory Leisure Homes · Gilberdyke, United Kingdom

Took full ownership of major industry exhibitions and conferences, managing a combined event budget exceeding £650k. Led dealer and customer email campaigns, managed product launches, and coordinated the development of a new showground in Southwest England. Launched the company's Charity of the Year initiative, raising £14,000 for Downright Special.

£650k+ Event Budget Campaign Monitor Charity Lead Showground Launch

January 2022 - January 2023

Marketing Assistant

Victory Leisure Homes · Gilberdyke, United Kingdom

Joined Victory Leisure Homes and immediately demonstrated initiative - independently managing the Lifestyle Show (£40k budget) within the first three months. Supported the launch of Victory Village, the company's first sole-hosted event, and contributed to a £85k brand video production.

£40k First Event (3 months in) Victory Village Launch £85k Brand Video
On-site at Victory Leisure Homes with the team
Victory Conversions at the Emergency Services Show

Delivered with
precision at scale

From intimate supplier launches to national trade exhibitions spanning 7,000sqm, every event I deliver is built on rigorous planning, supplier relationships developed over years, and an obsession with on-the-day execution. Below is a selection of events delivered across multiple sectors.

2025 – Present

Customer Engagement Lead · Rix Group

Leisure · 2026

Scottish Caravan, Motorhome & Holiday Home Show

£124k

National flagship exhibition · Multi-product showcase

Leisure · 2025

Scottish Show

£90k

Multi-product exhibition · National audience

Corporate · 2025

Jordans Launch Party

£35k

Brand launch event · VIP stakeholder audience

Hospitality & Tourism · 2025

Hoseasons Conference

£30k

Trade conference · Holiday home sector

Emergency Services · 2025

Emergency Services Show

£25k

Cross-sector engagement · Government & emergency services

Manufacturing · 2025

NAPFM

£20k

Industry conference · Manufacturing sector engagement

Corporate · 2025

Business Day

£20k

Nearly 500 new business leads · New event strategy

Leisure · 2025

Great Yorkshire Show

£15k

Consumer show · Regional leisure audience

Leisure · 2025

Lincolnshire Motorhome Season Finale

£12k

Season closing event · Consumer engagement

2024 – 2025

Business Development Executive · Victory Leisure Homes

Leisure · 2024

Great Holiday Home Show, Harrogate

£200k

23 products · 7,000sqm stand space

Leisure · 2024

Scottish Caravan, Motorhome & Holiday Home Show

£90k

National exhibition · Multi-product showcase

Leisure · 2024

The Innovations Show

£75k

Industry trade event · Dealer engagement

Hospitality & Tourism · 2024

Hoseasons Conference

£20k

Trade conference · Holiday home sector

2023 – 2024

Marketing Communications Executive · Victory Leisure Homes

Leisure · 2023

Great Holiday Home Show

£450k

Flagship trade show · Largest single event delivered

Leisure · 2023

Scottish Caravan, Motorhome & Holiday Home Show

£120k

National exhibition · Multi-product showcase

Leisure · 2023

Innovations Show

£60k

Industry trade event · Dealer engagement

Hospitality & Tourism · 2023

Hoseasons Conference

£25k

Trade conference · Holiday home sector

2022 – 2023

Marketing Assistant · Victory Leisure Homes

Leisure · 2022

Lifestyle Show

£40k

First independent event management project · Delivered within three months

Leisure · 2022

Victory Village

Company's first sole-hosted event · Supported coordination

Victory Leisure Homes team at industry exhibition
Victory Conversions at Emergency Services Show

What I bring
to the table

Large-Scale Event Delivery

Experienced in managing the full lifecycle of major industry exhibitions - from initial brief and budget management through to on-site execution and post-event reporting. Comfortable operating across multiple events simultaneously without compromising quality.

Commercial & Business Development

A background in direct sales means I understand the commercial context behind every marketing decision. I've sold 18 holiday homes in a challenging territory, generated 500+ leads in a single event, and forged dealer partnerships where others had failed.

Integrated Marketing Campaigns

Skilled across digital and traditional channels - from email automation and social media scheduling to print production, brochures and brand video. I bring cohesion to multi-channel campaigns and take pride in the consistency of brand voice and visual identity.

Stakeholder & Account Management

Trusted by senior leadership across the Rix Group as a strategic adviser on brand, engagement and events. I manage key accounts exceeding £300k and build long-term relationships with dealers, suppliers and partners grounded in mutual value.

Let's start
a conversation

I'm always open to conversations about interesting opportunities - whether that's a senior marketing or events role, a consultancy project, or simply a coffee and a chat about the industry.

Location Hull, United Kingdom
Current Role Customer Engagement Lead · Rix Group